How to Make Money Creating Online Courses

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There is money to be made on the internet. There are numerous opportunities to create what is known as passive income. This type of revenue is generated through various means.

For instance, you can create a mobile application. Or you might become an affiliate marketer. Another lucrative way to create passive income is through the development of online courses.

Recorded, Not Live

This is not a live event where you teach an in-person lesson. Rather, these are pre-recorded lessons that people view and download from your website or online course company. The passive income they accumulate depends on a course’s length, its subject, and the cost.

According to Kajabi, “..knowing how to create an online course takes some elbow grease, proper equipment, and the purpose of the lesson.”


The first requirement is a computer and smart device. Neither have to be top-line products. The smart device is used to record video and sound. The computer is used to edit it into a professional presentation.

If you have extra money in your budget, then think about purchasing a quality microphone for better audio quality. On top of this, look into a better-quality editing suite. This tool helps you add special effects and other treatments to the course to increase the level of professionalism.

An Idea

Once you have the equipment in hand, the next thing to do is determine what you want to teach. Find something that fits the needs of your customers. In other words, you want to locate their pain point and teach your clients how to ease through it.

You want to teach within your strengths. Don’t decide to create an upper-level course on applying beveled-edge moldings in the dining room if you’ve only seen one YouTube video on the subject. Instead, go with items where you’re a Subject Matter Expert (SME).

These are topics that you really know. You’ve spent hours dealing with them. Thus, it’s not difficult to transfer your knowledge into a course.

Course Level

As soon as you develop one or several ideas related to your expertise, you need to determine the course’s difficulty level. Complicated matters might need a series that goes between introductions to experts. You might create other courses that are adjacent to the main topic. Basically, customers can review them if they want to know more about a secondary subject.

When you’ve done that piece of work, the next thing to consider is how long each course should be. On average, anything longer than 30 minutes causes some people to get distracted. Keep them within a half hour period or less, even if it means breaking subjects up into parts.


You can’t teach a course via a stream of consciousness method. It doesn’t work for the student. Not only will they be confused but they’ll probably tell their friends not to take your course. While you can add some improvisational elements to the online material, you actually need to outline everything ahead of time.

The creation of an outline helps in two ways. First, The document helps you track the sections of each course and recorded material. Second, you can break the outline down by shots that are audio with animation or video of you doing the teaching. When it’s properly followed, the online course will be at a level of professionalism you didn’t realize was achievable.

Research The Competition

There’s one step left before you record your first video. You need to research the market and see who is doing the same type of coursework. The easiest method to accomplish this is to enter your subject and difficulty level into an internet search.

Yes, there might be several individuals or companies who offer the same course topic. However, don’t be discouraged. A similar topic doesn’t mean they teach exactly what you planned. In fact, you may go into items they don’t offer at any level.

Plus, what they provide could only scratch the surface of the subject you’re ready to teach. Their expert-level course might be considered starting information to you. In this case, you have an upper hand with your course offerings.

In the end, creating an online course isn’t as simple as record and post. It takes time to develop an idea, research it, and put together an outline that works you believe works for your instruction and the customers’ understanding. If you take your time on this, the educational and financial results will be greater than you originally thought.


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