There are lots of career options like if you are an engineering student you can do master degree and get a job. If you are commerce student you can do Chartered Accountant. If you are arts student you can be a litterer.
Now days there are lot of career option. Digital Marketing is one of them. After my B.Tech my father wanted me to do M.tech and friends were preparing for MS and one of my friends got a huge package in some company and all of those people were telling me what to try to to . But nobody really knew what I wanted to do after my B.Tech but that it was not even the problem the main problem was I had no clue what I wanted to do. About some years back I had this confusion and I wish somebody would have given me the right information so that I at least find out what I want and a wrong decision at this point can not only take you away from an exciting career but It can also leave you frustrated for life.
So there were lots of questions on Digital Marketing Like what does a Digital Marketer do? What is salary in Digital Marketing? What are Job opportunities in Digital Marketing? Is it necessary to know coding? I don’t know English. Do I need to learn coding? So now let’s start with our first question. So that’s a great question! What does a Digital Marketer do? The answer is Actually given Digital Marketing spans across various aspects like search engine optimization, social media marketing, search engine marketing, email marketing depending on the profile of a Digital Marketer. You spend time in different activities. For example if you’re a Digital Marketer doing Facebook marketing for your organization. You’ll be spending your time on running Facebook as campaigns. Or if you’re doing search engine optimization, you may be working on how can you create great content and get that content be shared by others so that you can get your website rank on the highest of the relevant keywords. Similarly if you’re doing email marketing then you’ll be looking at what kind of content you are going to create which your audience is going to like. You may be playing the role of an analyst. Then you are measuring data, using various tools, so the best part is that it’s a very interesting and dynamic domain and you really enjoy whatever you are doing in this digital marketing. So given the number of people who are in digital media, facebook alone has close to 1.7 billion users on itself. And this number is growing, also the amount of time each one of us spending on this medium is growing, that means today for any organization this is a very important media. So, every organization is looking at spending their time and money on reaching out to their customers through digital media and that is the reason there is an increasing demand of skilled digital marketing professionals. Because academic institutions aren’t ready to teach this dynamic subject, and thus there’s an enormous dearth of talent during this industry. Like early 2000 was a time of Information and Technology industry, this a time of Digital Marketing from a career standpoint. So interestingly Digital Marketing doesn’t have too many prerequisite skills or even prerequisite educational qualification. The biggest prerequisite is your passion for this media, because some time will continue you know! Spending on mobile or on Facebook or on twitter, so I think that inner desire and passion for this medium is the most important aspect. Then depending upon what role your are playing there are some soft skills and there are technical skills. Of course technical skills are dependent on what you are doing, for example if you’re doing social media marketing the knowledge about Facebook, Facebook ads, twitter, linked in all of them are important. But, there are some soft skills which really help. One of the soft skills is communication skills. I think since Digital Marketing is about your brand talking on your behalf through content on the medium, so how well your content is written plays a significant role.
Some large brands have separate dedicated teams, some companies require a digital marketer to possess an excellent communication skills. So that’s one. Then, multitasking is another. Because you are working on multiple channels, and changing it evolving it, that is another. How are you able to unlearn and learn fast, because this is often a dynamic field. Similarly if you’re playing a task in analytics, such as you do web analytics, generally you’ll be performing some analytics. So the interest for numbers is another important skill. Then embracing technology, you don’t need to know programming, but if you’re comfortable in understanding and embracing technology that’s going to be another skill. Now the average salary of a digital marketing professional varies depending upon lot of parameters including educational qualification, including any previous work experience, including knowledge about digital marketing. Someone who is a normal graduate at a fresher level with 0-1 year experience earn anywhere between 1.5 to 4 lacs in a year. Then you move to a specialist role to a team lead role and maybe anywhere between 5-10 years you move to a Digital Marketing Head role and you earn anywhere between 10 lacs to 30 lacs. Now this does not takes into consideration people with exceptional educational background, exceptional work experience and exceptional understanding of this medium. Those kinds of people, working in large corporate, working in high growth internet startups or working in digital marketing media players or platform companies like linked in , Facebook, Google even in India earns even more than a crore as well, but of course that’s an exception but normally I think anywhere between 2 lacs to 25-30 lacs is what a Digital Marketer earns.
So how do you learn Digital Marketing! Given this is a very dynamic field and very practical field, the best way to learn digital marketing or the only way to learn digital marketing is to practice it. If you’re just learning it theoretically that won’t do any won’t as any value. So you have to learn it hands on. And that is that the reason academic institutions aren’t ready to do justice to impart desired digital marketing skills. What that makes is normally people learn it on their jobs, so someone in the organization teaches or they are trying on their own. Otherwise people who are not into this industry already, one way is that you know you can experiment on your own but, that’s easier said than done. You don’t know which is the right content are you learning it right, are you getting feedback. So while there is so much of great content available online or there are free courses by companies but the challenge with all of them is because there is no one to handhold you there is no one to guide you and there is no fixed schedule, it’s like you know you should go to gym but you don’t go! That’s the challenge with most of this online self study content available. The most relevant approach as we have seen is if you learn digital marketing over a longer period of time in a hand on practical approach, through a guided support structure and if you’ll earn an accreditation or a certification at the top of career is your objective that is the best way.
Hope that this information will help you to find out your best career options and if you interested in Digital Marketing then it will help you to make your career in Digital Marketing.
Author: Patel Darshan Maheshbhai, Navsari,Gujarat