Today, content is the basis of ultimate success in any marketing field. With so many options available, it doesn’t come as a surprise how creative people are able to think of multiple ways in which they can churn out the kind of content they want their potential customers to engage with. One off these really successful formats is none other than video.
Videos have a way of holding the attention of the viewers. Compared to static graphics, videos have a lot more potential to keep your viewers and customers interested in what you want to show or express about your brand identity. Here, we will focus on a particular type of video, which is product promotions.
The market for promotional video content is extremely competitive. This is because more and more brands are getting accustomed to how beneficial and successful these product promotional videos can get. Therefore they are incorporating this content strategy in their marketing plans more effectively.
Now, there are multiple reasons as to why one would make a video. There should be complete clarity behind your aim for making this video. We are going to share some helpful tips for when you intend to make and release a promotional video for a product that your brand is planning to launch. This will help you go through the process of pre-production, production, and post-production of the video, which is extremely necessary.
Multiple facets contribute to making a great promotional video. Let’s have a look at some of the basic steps that will help you make that product promotional video. Always keep in mind to incorporate the steps that will be effective specifically for your brand campaign or the kind of brand identity that your products convey.
1. Always have a script in place
One of the most important steps in the pre-production stage is to have your script in place before you start making the video. A script helps keep your messaging in place because promotional videos are of extremely short duration.
Therefore, having a script helps you not divert from the core messaging, plus it helps keep the shooting of the content on track.
Concepts are the key to the success of a promotional video. Some questions that you should always have an answer to when you are putting a script together are – who is your target audience? What is the purpose behind this video? What kind of message are you trying to deliver? How can the videos be made creatively, and which are the keywords that can work wonders for the promotional video content?
2. Storyboarding makes video creation a lot easier
Storyboarding is nothing but putting your concept in place with the help of visuals. Once you have the graphics in place, it shows the transition of one scene to another and makes it more vivid for a person to shoot it effortlessly.
Planning it all out is the key step to ensuring that your video is made smoothly. Use title cards or some excellent montages of your product shots to make the messaging a lot clearer. The images and visuals of what you want to feature in your video should be absolutely crystal clear.
3. Time to finally shoot and produce your video!
Finally, when your entire vision is in place, it is time to start shooting your content and producing your video. Some of the basic aspects that you need to finalize on other than the script and storyboarding to get rolling with your video is – the location, equipment, lighting – all of which play an important role.
You can always edit out all the unnecessary visuals or sounds in the post-production stage using a great video maker. But taking care of these little things while producing the video itself saves you a lot of hassle. Also, make sure to shoot a lot of variations of all the visuals you have in mind for your product – from various angles, if needed – as this helps bring in more dimension and variety in how your potential viewers receive your video.
4. Assemble all the scenes from your shot video
The job of making your video crisp and interesting starts in the post-production stage. Now that you have shot various versions and snippets of the storyline you had in your mind about your promotional video, it is time to assemble those shots together into a crisp 1-minute promotional video.
The time duration of your video is extremely important. Do not make it too long as people will lose interest. Therefore, edit it, and make it extremely crisp and interesting. Use the appropriate transitions and the sound effects that you seem to find suitable for the tone of your product promotional video. The final piece depends on the efforts that you put in, and editing is a big responsibility.
5. Start promoting on various social media platforms
Today there is no dearth of social media platforms where you can publicize your promotional video content. Other than YouTube, Facebook, Instagram, and LinkedIn are some of the most successful social media platforms where you can publicize your video content.
You can also go for the paid ads feature that helps you have your videos playing as people scroll down through their social media feeds. Find the appropriate way in which social media can aid in marketing your promotional video content. It is important to understand which platform your videos will work the best on to garner maximum attention.
Conclusion
Making a product promotional video is a manageable task, and you can do it perfectly if only you know the right tools and right way to do it. These tips are precisely listed to help you to get started with the process and ace the basics first so that as you level up, you get used to making more professional product promotional videos. It is only with practice that you will come to make the most eye-catching videos in this format.
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