Pharmacy retailers have the most sensitive audience among other markets, so caring for a positive user experience is a must.
Modern technology provides numerous opportunities to cater to the audience’s needs through new online solutions, like online apps.
In this article, we shall talk about why it is essential to build a pharmacy app now and how pharmacy businesses and users can benefit from creating such applications.
Let’s get started!
What are the types of pharmacy apps?
Building an online pharmacy app today means providing customers with various features and helping them manage their pharmacy store better. Based on the purpose and feature set, there are several different types of pharmacy apps:
Applications for marketplaces: This user-oriented software is an aggregator where different pharmacies can showcase their offerings. It allows users to browse, compare prices, and order medicines from various vendors.
Applications for online store: This app works as an online store for your brick-and-mortar pharmacy. Customers can browse, book, or order medications online and get additional information about their needed products. Unlike the previous type, an online store pharmacy is built for one business. It also allows benefits from online marketing and increases sales.
Applications for store chains: today, a reputable pharmacy chain should also have some digital representation, and if a website serves as a brand passport, a mobile app becomes a great sign of customer care.
Applications for handbooks: such apps present reference catalogs for pharmacies, medical personnel, and customers that seek general information about drugs, their interactions, and health guidelines.
Why build a pharmacy app?
Given the market indicators, the online pharmacy market is on the rise. According to Statista, the revenue in the online pharmacy market is projected to reach US$97.18bn in 2025, and by 2029, it is projected to reach a market volume of US$130.46bn. This means it will grow by 7.64% annually until the early 2030s, and it’s a great time to step in with your investment.
Another important number in favor of building an online pharmacy app now is the comparatively low user penetration index. It was 13.07% in 2025 and is expected to hit 16.16% by 2029.
This is proven because, as per HubSpot, 80% of Gen Z, 62% of millennials, 66% of Gen X, 35% of Boomers, and 52% of the general population primarily use mobile search.
This means that a high percentage of the perspective audience will be involved in the future, and the breakthrough market product can generate good ROIs.
Besides costs, you can get a lot of other tangible benefits.
The benefits of an online pharmacy app
When building an online pharmacy app, you gain benefits for users and for your business. Let’s review these two categories separately.
Benefits for customers
Order tracking
While ordering medications that are not immediately available, the customer can follow their delivery path and have better visibility into the order status.
Privacy
Some customers are hesitant or shy about buying certain medications. By ordering them online, they experience less inconvenience and more privacy.
Less waiting
When shopping online, customers don’t have to wait in long queues but can order the necessary products, pick them up conveniently, or order home delivery.
More information about the product
The online app allows users to get complete information about their desired product. It can also have a drug compatibility calculator feature that alerts users about dangerous drug combinations.
Wider choice
An online medicine delivery app solves the issue of medication availability. It allows users to research items from different providers or offer similar products if the required item is unavailable.
Convenience
When a person is sick with the flu, it may be difficult and dangerous to travel to a pharmacy or even talk over the phone. An app allows users to order the needed medication and have it delivered to their doorstep quickly.
Better prices and comparison
In the case of an aggregator app, customers can compare prices among different pharmacies and place the best orders.
Benefits for businesses
The pharmacy businesses also receive many benefits when building mobile applications. They are:
Increased sales
An online pharmacy app can help you increase sales in several ways. The first is by giving you access to a wider customer base. For example, as a retailer, you have several brick-and-mortar shops around the city, but your audience consists of people from the neighborhood. With a pharmacy app, you can attract geographically diverse customers and expand your customer base in this way.
Another way to expand online sales is automation. In traditional offline sales, a pharmacist takes and processes orders, prints receipts, and communicates with customers while answering their questions. With an app, all of these jobs are automated, and you only prepare the order. This way, you can serve more people at the same time.
Improved customer loyalty
An online app helps to implement different loyalty programs, new marketing tools, localized or unique discounts, better personalization, improved upscale programs, etc.
The more convenient your app is for users, the more likely they are to place repeat orders and become loyal customers.
You can further book their positive attitude and loyalty by providing personalized discounts, gifts, or other perks.
Automation
When introducing pharmacy software, you get optimized internal processes, streamlined workflows, and better business performance. Automation always results in increased effectiveness and lower costs.
Moreover, when you enable some of the cutting-edge solutions like AI-based predictions, you get a better chance to manage your online store sales, be better prepared for seasonal peaks and lows, reduce the risk of stockouts or overstocks, and also enhance decision-making,
Stronger brand reputation
Auto-refill programs, in-app virtual consultations, cross- and up-selling offers, personalized recommendations, and more improve customer experiences while increasing general service value in the eyes of your audience. This makes you a reputable and recognizable brand, which builds additional trust and revenue flows.
Summing up
An online pharmacy app turns from a nice-to-have into a must-have feature for modern businesses. Yet, as pharmacy apps start hitting the mainstream, it’s the best time to step in and start a development process.
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