In the early days of SEO, it really was all about quantity. Pump out as much content as you can, as quickly as you can, and stuff it full of keywords. Today, the game has drastically changed and Google is far more interested in seeing high quality content above all else.
That said, high quality doesn’t have to mean lower frequency…unless of course you are adopting the minimalist content strategy…
What is a minimalist content strategy?
A minimalist content strategy is a very interesting marketing strategy indeed, and one that certainly has its place in the modern digital marketplace. But what does it mean?
Minimalism in content creation was built on the idea that hasty marketers are making far too much noise with high volumes of average content for the sake of hitting a certain quota. It embodies the “less is more” mantra.
It is focused on creating high-value content in smaller quantities and then tactfully promoting it to the perfect audience, in the right places, at the right times.
But what can we learn from minimalism without actually implementing the strategy ourselves?
What we can learn from minimalism in content creation?
There are some excellent lessons that we can take away from a minimalist content strategy to apply to our own digital marketing campaigns. They are:
- It is much easier to cut through the noise with a clear marketing message: for many business owners and marketers today, they believe that pumping out mass amounts of content is the key to standing out from the crowd and being remembered. This is not the case. In fact, if you really want to stand out from all of the marketers who are making so much noise, you really need a clear and concise marketing message.
- Market to a smaller audience: what do you suppose is more valuable? Putting your content in front of thousands and thousands of people who have very little interest in your industry or reaching only a hundred people who are quite-literally your perfect customers? Using the minimalist principles, you can apply it to your audience and deep-dive until you find a highly refined ‘niche market’ buyer persona. With this in mind, crafting content that will resonate with them on a deep and meaningful level will be much easier.
- It’s better to share one perfect blog post than ten half-decent ones: the “less is more” mantra really is true. Yes, sharing a lot of content doesn’t hurt you – as long as the quality is on point. In any case, taking your time to produce one exceptional piece of content will yield far better results in the long-term than churning out ten, half-decent posts. When you create a new piece of content, go into as much depth as is necessary to cover the subject in its entirety. That is the key to creating high-value content that converts.
- Take a minimalist approach to the language you use in your writing: “less is more” translates wonderfully into writing; shorter sentences and smaller paragraphs work best. Just as adopting simple language that doesn’t overwhelm the reader can make it more accessible. Cut the fat and make each point as easy to digest as possible. In this case, minimalism is content creation is very powerful indeed.
- Work with a full-service agency: another interesting idea is to limit the number of third-party agencies you work with. So for example, rather than hire a multitude of companies to tackle your SEO, social media, email marketing, and PPC individually (to name a few), instead work with one full-service agency that can take care of many of your marketing needs under one banner. Take this SEO in Singapore as an example; they offer a wide variety of digital marketing services and can help you simplify the entire process by saving you time, reducing confusion, and mitigating any risk of things being lost in translation when trying to navigate so many different parties at once.
Conclusion
I think the most powerful lesson that you can take away from minimalism is to “cut the fat”. Say what you need to say in as little or as much as is necessary to the reader. Reduce the content on your website where possible; opt for a simpler design with a focus on the user experience; limit the number of steps it takes to make a purchase on your website; shorten your sign-up forms; and invest in short copy ads.
You don’t have to adopt a minimalist content strategy and create 12 pieces of content and then hang up your content creation hat for good.
Post as often as you like, but just make damned sure that the quality of the content is exceptional and that each piece has a very clear and concise purpose!
Create with intention.
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