When we think about fashion brands that are trending around the world currently are H&M and Zara. They’re so sensational because of the varieties of fashion apparel they cater to their audience. Do you know? While the rest of the brands churn around 3000 new clothing designs a year, the brands H&M and Zara offer close to 12000 every year! It means they have a new collection every two weeks! No wonder these brands have become the definition of fast fashion.
Learning the crucial strategies
The 12 billion dollars worth brand, Zara, was started by a high school dropout in the late 1950s. He observed the aspects of the fashion industry that no one else did. Find a professional to help you enhance your brand image like the top ones using an email hunter tool like GetEmail.io. Its Chrome extension to LinkedIn and Gmail lets you find email addresses for free! Here are some factors that played a significant role in determining the fate of this brand,
The status mechanisms
“You never get a second chance to make a first impression.”
This quote is quite famous because of the human psychological truth that we generally judge people on how they look. It is common to determine the status of an individual just by glancing at how they’ve dressed. It typically doesn’t end at the dressing sense but overall factors like a branded watch, purse/bag, phone, etc. And people do put in efforts – and a lot of money – to look the part. Are we seeking validation or acceptance? Probably. Are we deriving satisfaction? 100%!
Takeaway: You need to shape your brand with a Unique Selling Point (USP) like no others. Only then will people be interested in showing off your product to their crowd.
Critical parameters for status instruments
Any buyer (men/women) sets standards while making a fashion purchase. Of course, comfort is a top priority to the most. However, not many people are interested in the quality of the product. They merely seek variety and designs.
Why do they expect a minimum?
This thought comes from the basic understanding of being unique in the crowd! As long as the item is fashionable, trendy and accentuates the body curves – the public doesn’t care about the quality of the product. Do you know? Zara’s apparel quality is supposed to last only 10 to 15 washes. It is why its loyal customers shop four times more than any others!
Supply chain relationship
Fast fashion companies like H&M design, produce and supply the products practically within no time – which usually takes over two months for other brands. The trick here is to keep an eye on the high fashion trends and replicate them smartly! It also means they purchase cheaper fabric in bulk at a discounted price, tailor them with high fashion designs and put them on display in no time. It is called the fast-fashion supply chain. Since the production costs and store maintenance are lower than the profits they make, it wouldn’t hurt a fly if they offered you a heavily discounted price.
Takeaway: You need to find the golden spot of in-time production with in-time consumption, and this supply chain technique can help you achieve it!
Final thoughts
Everything is said and done for the profits of a capitalistic society. The primary drawback of such an idea is the rapid changes we observe in the climate. Every polyester clothing ever created still sits in some dump yard. And, fast fashion is now the second most pollutant of fresh water! How can we change that? As an entrepreneur, you need to ask yourself ethical questions and abide by the answers with all true faith. Choose the materials that are less damaging to the environment and advertise the same.
Bring awareness to the public about the indestructible fate we’d lead ourselves to with the mere fashion choices. Only a conscious decision can bring a balance to this nightmare.
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