Experts estimate that there are nearly 3.48 billion online video viewers worldwide, and they expect this number to grow. Other data suggests that 92.7% of all internet traffic is video content. Moreover, videos are among the most used and viewed posts on social media.
These studies suggest that videos, especially social media content, are valuable marketing tools for growing your brand. But how can video content help you in your marketing campaign? What are its benefits? There are a few answers to that, including;
Video content is engaging.
The human brain is naturally attracted to visuals. This is why we find ourselves drawn to videos rather than plain text-based content.
Videos are more persuasive.
Video content is more persuasive than plain text. A study found that people are twice as likely to buy products after watching a video about them. This is because videos let you connect emotionally with viewers and help them relate better to your brand.
Social Media Videos are easier to share.
Videos are naturally sharable and can go viral in no time at all. This is why videos are a powerful tool to use in your marketing campaign. This will lead to increased brand awareness and sales.
Repurposing a video is simple.
You can create other types of content from the same video. You don’t have to stop at just one type of content when creating videos for your marketing campaign.
These are just several of the many benefits that videos can provide for your business. Creating videos is a must if you want to take your marketing campaign to the next level. But before you get started, you must know what videos work best for your audience.
Types of Social Media Videos
Here are seven of the most shareable and effective social media video content that can help grow your brand.
#1. Ads and Commercial Videos
First on our list are forms of paid video content – ads and commercial videos. These are the most common types of videos that you will come across.
Businesses usually create them to market a product or service and for other promotional purposes. Marketers also use these videos to convince people about the benefits of using a particular product or service.
#2. Brand Videos
Companies create videos to showcase their brand and create an emotional connection with viewers. These are usually more personal and professional, which makes them more authentic and impactful.
Top brands usually invest in a professional video editor to create short, shareable videos highlighting their company’s mission, values, and culture. These videos are also great for attracting prospective employees because they give them an idea of working at your company.
User-Generated Videos
UGC, User-generated content is video content created by users, not by the brand itself. Customers who want to share their experience with a product or service make and share this type of video content.
These videos are great for showcasing how customers use your products and services, which can help you attract new customers. These can be in the form of testimonials, reviews, and other social proofs.
Meme Videos
Memes are a popular kind of social media content that often go viral. They are an underrated way to promote your brand and even drive sales. These videos are usually light-hearted and funny, making them more appealing than other types of video content.
Among the seven types of videos, meme videos are also the easiest to make. You only need an online meme maker and a sense of humor.
Explainer Videos
No need to explain, as explainer videos are what their name suggests —a video that explains something. There are numerous topics that an explainer video can elaborate on. They can educate customers on a product, teach them how to use an app, or introduce them to a new concept.
Live Videos
Live videos, also known as live video streams, are an increasingly popular form of video content marketers use. They are interactive, unlike pre-recorded ones, allowing you to give real-time responses and engagement with viewers.
A live video can be as simple as a recording of an event or presentation, or it can include a Q&A session with the audience. You may also repurpose your live videos by editing and sharing them as stories or reels.
Music Videos
Popularized by social media sites like Youtube and Tiktok, last on our list is music videos. Music videos are short, visual representations of your favorite songs. They can be anything from a simple performance video to an elaborate mini-movie.
Music videos are often used in conjunction with the song itself, but they can also be stand-alone pieces that showcase a band or artist. Though creating a music video sounds complex, it is possible to create high-quality content using your phone’s editor or a music video maker.
Takeaways
The benefits of social media content and video marketing generally cannot be overstated. It boosts brand awareness, improves website traffic and engagement, connects with current and potential customers, and drives leads and sales, to cite a few.
In other words, videos are more than just an entertainment tool. They are also a marketing tool. As such, it’s important to understand how they can be used to your advantage. The above seven types of social media video content should be a helpful guide in boosting your brand.
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