While relaxing in your backyard garden, a yearning for a delicious, juicy fruit develops. And someone says, “Veggies!” to break your train of thinking. Fruits! Fresh and affordable vegetables! This desire to be loved quickly develops into a need. The allure of being able to satisfy your cravings for food tempts you to leave your house and go look at the person’s bounty of fruits and veggies.
There, you quickly assess what else you might need or desire to create food at home every day. After all of this, you find yourself purchasing additional vegetables that you would need throughout the week in addition to the juicy fruit or fruits that you had originally planned to eat. What marketing does is, it engenders the need, converting interest and the things people like into something that they really should buy.
From the vendor shouting outside the house to Philip Kotler, everyone of these persons is aware of how crucial it is for us to appropriately respond to what is on people’s thoughts by attractively portraying the items. According to Joe Chernov, “Great marketing makes the client look smart, good marketing makes the corporation look clever.” In a similar vein, marketing makes sure that the service solely serves or caters to the interests of potential customers and sells itself.
A highly intriguing marketing idea is white bread vs. white bread, which is connected to by the culinary examples. In addition to the fact that we were discussing food, marketing is becoming increasingly important in today’s society. This concept is very relevant in the current scenario where marketing stuff online and offline has become crucial. According to the STP model where we segment, target and position the product in the market. Targeting the right audience skillfully and positioning the product holds its own importance.
And the recently popular idea of white and wheat bread does this. To ensure that a bigger group of individuals is persuaded to purchase the product, it is important to create content that is appropriate for the target audience. Pamela Vaughan of Hubspot worked on a concept that popularised the notion of viewing marketing in terms of bread. In his post, Gregory Ciotti expanded on this concept.
Comparing white bread with wheat bread illustrates the distinctions between two forms of content or social media updates that fall under the same umbrella. The white bread content is made simple to understand, just like the white bread that most people are familiar with and accustomed to eating. It is simple to understand and spread. It is easily comprehensible, shareable content that aims at getting into the hands of a larger target group. The white is meant to be shared and passed on. It does not have a specific audience.
Wheat bread content, on the other hand, has a specific target market. A smaller group of people who are aware of the health advantages and who also appreciate its idea, flavour, and nature consume wheat bread. When researching which bread to consume online, wheat stands out as a healthier alternative because it strives to provide a similar taste while lowering the health risks associated with bread. However, not everyone agrees with this idea and enjoys the flavour of the unusual bread. Wheat bread thus meets the needs of a certain group. The wheat bread content is, henceforth, supposed to target a specific set of mindsets and ensure that the deeper and solution based content is aimed at the same group of people.
For a smaller number of people, the information that is deeper, tougher, and solutions-based is the most valuable. Additionally, the definition and execution of our aims for any particular item are greatly influenced by the content. Also worth noting is that while white bread does not have a particularly high nutritional value, it does have a little bit more “snackability” than wheat bread. It was designed with the intention of reaching as many people as possible in an accessible and shareable style. Its sole objective is to reach as many hands as possible.
White bread can promote awareness by boosting traffic and social sharing. The same is true for wheat content; the more deeply we penetrate a certain target group, the longer that audience remains loyal to the company. Therefore, combining the two essential components serves the various purposes for which we create a product while also guaranteeing that the producers profit. The inclusion of both wheat and white bread helps to ensure that the two target groups are effectively reached. This marketing strategy transforms wants into necessities. It is about showing, not telling!
By: Quanisha Saboo
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