They say that comparison is the thief of joy. Nevertheless, it has become something we, as humans, make use of often in our everyday lives. Sometimes, it’s even critical in a constructive way. Moreover, when used in a proper manner, it is beneficial and makes us understand aspects of life much more crucially. Therefore, today we shall compare two of the greatest rival beauty brands of the world whose founders have a mother in common.
On one hand, Kylie Cosmetics is owned by Kylie Jenner (daughter of Kris and Caitlyn Jenner). She founded it in 2014 (at the age of seventeen) originating from the insecurity regarding her lips. In 2019, Forbes declared that because of her company, she had turned out to be the youngest billionaire at the age of twenty-one.
On the other end, KKW Beauty is founded by Kim Kardashian (daughter of Kris and Robert Kardashian). She started it in 2017 (at the age of thirty-seven) after she was already a very well-known face of the beauty world. Expectedly, her brand turned out to be much successful exactly like her other ones: SKIMS and KKW Fragrance.
Kylie Cosmetics started out with three singular lip kits. In fact, at the beginning, the name of the brand was Kylie Lip Kits. One of the central reasons why her products sold off within seconds was because she had already established herself on social media as the youngest Kardashian-Jenner sister which helped her a great deal in publicizing. She has herself admitted in various interviews that throughout her entrepreneurial journey she had never paid for advertising. This statement proves in itself what an impactful presence the businesswoman possesses in famous platforms such as Snapchat, Twitter and Instagram. After the success of her first launch, over all the six years it has existed in the industry, it has produced many amazing collections such as the ‘Kylie X Grinch Collection’ and the ‘Kylie Sailor’s Palette’. Kylie Jenner has also collaborated with all her four sisters and her mother in various makeup sets which suggests that she knows how to make her work enjoyable and also how to use the value of marketing in her own favor. Although, many of her products including and especially the ‘Kylie Cosmetics’ brushes which were priced at $360 have been criticized greatly for their extra charges and if animal cruelty was involved in making them, there’s no denying that this brand has an unwavering supporter-base and therefore it is here to achieve the zeniths of prosperity, awe and love for as long as it exists.
Meanwhile, KKW Beauty began with a contour and highlighter set. They sold out within two hours of launching. Even though many of the users and beauty influencers loved the products for its packaging and the quality of the makeup, some didn’t appreciate it enough because of its lack of product and the way it was shaped. Therefore, it received mixed reviews. However, as already mentioned briefly above, when Kim Kardashian had launched KKW Beauty, she was a well-known personality all over the world for almost two decades which made anything she did an automatic success. Besides, Kim is always known for her amazing work ethic, professionalism and her focus to turn everything into its best form. Hence, after her first launch, she had made up her mind to be unstoppable and she continually made more products such as her ‘crystalized eyeshadow palette’, her liquid concealers and her most popular nude lipsticks. KKW Beauty also provides foundations which Kylie Cosmetics have yet to create. It is because of this company, her video game and her KKW Beauty’s sister company SKIMS which turned Kardashian into a striving billionaire. The establishment is three years old now and it is thriving beautifully. Also, Kim has mentioned in certain interviews that after launching KKW Beauty, it made her feel for the first time as if she had transitioned from licensing deals with other companies to becoming an owner of her own. That, in the opinion of millions of supporters, is a great achievement in itself.
In conclusion, if we compare the two beauty brands, I believe that Kylie Cosmetics comes out as the true winner. That’s not only because it has been here much longer than KKW Beauty but it’s also due to its consistency. Kylie Cosmetics launches at least one new product every three months. As for KKW Beauty, the entire line is getting revamped which will result in temporary shutdown for the entire website. Also, Kylie Cosmetics is much more popular among beauty experimenters because it defines a kind of passion for makeup while KKW Beauty is much more subdued. Therefore, I personally prefer the former over the latter but I also believe that both the brands are providing amazing products for usage, impressing their supporters repeatedly and doing extremely well in general. I truly hope that this continues because I know that there is enough brightness in the universe for everyone to love and cherish.
By SHREEJA MUKHERJEE
