How does video conference affect the cultural sphere?

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Video conferencing technology has revolutionized communication, giving people the ability to see each other from a distance. Videoconferencing is especially in demand in corporate culture, meanwhile, the technology is actively used in other industries, including medicine, science, education, and of course in culture and art – both as an object, and as a means of expression, and as an opportunity for communication for artists in the broadest sense of the word.

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How can video communication help certain areas of life?

The possibilities of videoconferencing to create a cultural product know no bounds. Once a large company organized such a creative action: doors and advertising messages were installed in large squares of different cities, calling for these doors to be opened. Naturally, many curious people around the world pulled the handle and flung open these doors. Behind them was a videoconferencing system that broadcast the view in real time from behind a similar door in another city.

Thus, strangers from different places communicated with each other as if they were nearby, they danced to each other, sang songs and told the latest news. This is a new word in cross-cultural dialogue, which can take place constantly and, what is very important, in real time. In addition, this whole action in itself – why not an art performance?

At the same time, using videoconferencing, you can create a real object of art, which can be exhibited in a modern gallery or art centre. Part of the composition may be physically present in the room. The other part is to organically complement the art object remotely, using video communication. A video conference is a mirror that reflects not only what is in front of it, but anything, and unlike the recorded video, it creates the effect of unpredictability, creating art in the process of observing it. This is quite in the vein of modern postmodernity, there are unlimited opportunities for playing with the audience.

Finally, videoconference allows authors, creators from different parts of the world:

  • get closer;
  • share experience more actively and quickly;
  • develop regardless of location.

Thanks to such accelerated and complete communication, the movement of art forward can become truly global for the first time in history. Now changes in styles, trends, directions are synchronized between countries and cultures almost in real time. There are no more lagging behind and ahead – the world is united as never before.

Conclusion

Video conferencing is becoming an indispensable aspect in the life of not only a person, business, but also seemingly non-banal areas – culture, art. Such approaches allow not only to enable people to join cultural moments, but also enable the authors themselves to do something new, surprise and not be banal.

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