Ecommerce businesses that sell clothes often face challenges in enticing customers to purchase their products. Investing in professional clothing photography services can make a significant difference in attracting online buyers. As more consumers turn to online shopping,high-quality photos of clothing items have become more critical than ever before. According to one survey by 1WorldSync, over 50% of consumers bought their clothing items online in 2023, with many relying heavily on images to make purchase decisions. This guide will discuss the essential facts you need to know about clothing photography styles for ecommerce.
Top 3 Clothing Photography Styles Ecommerce Businesses Should Know
Gone are the days when ecommerce businesses relied solely on a few photos on white backgrounds to market their products. Today, online stores are embracing different display styles to showcase their products more effectively. Here are some of the most popular clothing photography styles that ecommerce businesses should consider:
- Flat Lay
Flay lay is a product photography technique where apparel is arranged on a flat surface, such as a table, and then captured from above. You can utilize a combination of colors, textures, and styling methods to display your clothes. Some ecommerce stores opt to lay their apparel, including a pair of pants, shirts, and other accessories, in one frame to showcase their products without using models or mannequins. If you are using this style, you must strive to be intentional with your color palette or theme to make the flat lays look as attractive as possible. Experienced flat lay clothing photography companies can help you make a lasting impression on your customers with stunning results if you consult them.
- On a Model
Collaborating with models or fashionistas is another popular method that gives realistic clothing photography results. Not only do professional models give out a perfect visual fit, but they also create an effective emotional appeal for your products. By photographing your clothing on models, you can better showcase the fit of the garments. Shooting apparel with models makes it easier for online shoppers to visualize how they will appear in those outfits. However, you should take the time to screen your models and ensure that you work with the right representatives of your products.
- Ghost Mannequin
The ghost mannequin style is a technique involving creating an illusion of an invisible figure wearing apparel. Ecommerce stores often apply this method to display apparel shots on their social media and websites. Photographers can induce the ghost mannequin effect by taking several shots of the garment, and then merging the pictures during the post-processing stage. A fashion photo editing program is a great tool for creating ghost mannequin illusions. The ultimate goal of this concept is to help buyers familiarize themselves with how their garment will look when worn.
Visuals play vital roles in e-commerce business success. Online shoppers have no way to feel your product before ordering it. However, if you invest in top-notch product photography services, you can help your brand stand out and gain a competitive edge. So, try implementing these popular clothing product photography styles to wow your audience.
Write and Win: Participate in Creative writing Contest & International Essay Contest and win fabulous prizes.
