With so many eCommerce platforms out there, it can be daunting to choose a suitable one for the business. Some of the important features to look out for are customisation capabilities, speed performance, generating reports, and more.
Choosing the best platform can be tricky, especially if you are launching the business online for the first time. This blog lists the best platform to launch and run online stores.
Do you know? As per research Shopify, WixStores, and WooCommerce are the leading eCommerce platforms UK. When choosing the best eCommerce platforms, some of the top factors to inspect are:
- Does it provide in-built features that fulfil business needs?
- Is it possible to design a unique online store with theme personalization
- The platform should be simple to understand and use
- Reliability, scalability, and speed performance are three vital factors to consider
- Does the platform offer official customer support?
Based on the above factors, we have listed the best platforms.
Here are 5 eCommerce Platforms for Launching Online Stores
- Shopify
When looking for an all-in-one eCommerce platform, Shopify is your go-to-choice. What makes shopify unique is the ability to support you right from the stage of a startup to a fully-grown enterprise. The platform offers standard pricing plans with versions as Basic, Shopify, Advanced, and Shopify Plus.
The platform has a simple user interface that allows anyone to easily manage the website content and update inventory. A Leading Shopify development agency can tailor user-friendly online stores that drive engagement and sales..
Shopify features with all major plans:
- Creating an online store with customisable themes
- You can list unlimited products
- Access to official customer support 24/7
- Creating discount codes & Gift cards
- SSL certificates powered website
- Abandoned cart recovery feature
- Customer segmentation and marketing automation tools
- Language translation & currency conversion capabilities
- Shopify app store for extending functionalities
- Multiple payment options & Shopify Payment
- WooCommerce
WooCommerce is another reliable eCommerce platform suitable for startups and small scale-businesses. If you already have an established WordPress website, installing the WooCommerce plugin powers the site with eCommerce functionalities. It is an ideal platform for running online stores with exceptional content marketing features like blogging.
This allows businesses to provide greater value to customers about their business products, enabling well-informed decisions. The key USP of using the WooCommerce platform is the ease of use and drag-and-drop elements, which let anyone build functional digital stores with convenience. It is also a cost-friendly option for businesses as WordPress and WooCommerce are open-source and completely free.
WooCommerce features:
- Supports a high level of personalization
- Several responsive themes to build the online store
- Friendly CMS with drag & drop page builder
- Simplified process for product listing
- Order & inventory management
- SEO-powered tools
- Extensive plugins for advanced functionality
- Magento or Adobe Commerce
Magento is an outstanding eCommerce platform with both open-source and paid versions available for businesses. The open-source version is popularly called Magento, while the paid version, which comes with advanced features, is Adobe Commerce. The feature-rich platform offers end-to-end eCommerce functionalities that help to build high-quality online stores.
It also supports custom reports, which help analyse business growth and prepare well for staying ahead in the eCommerce race. However, it does not have a friendly interface and requires supervision from a Magento agency to build professional online stores.
Magento features:
- Helps to build modern online stores with high personalization
- SSL certificate integration and PCI compliance
- Supports third-party services like payment processors and shippers
- Advanced product management
- Robust performance & scalability
- Mobile-friendly stores with quick checkout
- Extensive analytics & reporting\
- Wix
Wix is a popular platform that provides users with 70 eCommerce templates to choose from. Like WooCommerce, Wix also comes with drag–and–drop elements that help tailor unique online stores with ease. The key here is to select a suitable template, as you cannot change it once the website goes live.
In the list of best eCommerce platforms, Wix lets you easily manipulate the front end and build SEO-friendly stores. This helps merchants easily manage inventory and create industry-oriented online stores.
Wix features:
- Simple to use interface
- Extend functions with the app market
- Multiple payment options
- Provides several SEO-focussed features
- Mobile site optimisation
- Advanced features like Wix ADI and Wix Code
- PrestaShop
PrestaShop is counted among the best eCommerce platforms for small and mid-scale businesses. The platform has several out-of-the-box features focussed on building appealing digital stores. Notably the platform accounts for 3% of the top 1 million sites.
Prestashop developers can help you create brand-focused, responsive stores that connect with website visitors and drive sales. This platform offers end-to-end customisation that promotes easily creating and managing your ecommerce site’s content. This is possible because it is an open-source e-commerce platform that’s free to download and use.
PrestaShop features:
- High flexibility in tailoring unique online stores
- Multi-lingual & multi-currency features for handling a diverse customer base
- Unlimited product listings
- Inventory management
- Demographic assistance
Wrapping Up
The right eCommerce platform largely depends upon the business requirements, geo-location of the physical store or customers, business-industry niche, and others. Choosing among them requires weighing your requirements with the features offered by the platform. An eCommerce agency can help you build optimum stores with a suitable platform.
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