A visually interesting, useful internet portal is only 50% of success. The other 50% depends on the quality of the portal’s performance, which users should visit with the aim of performing a specific action: ordering a proposed service, buying a specific product, or completing another target action. The success scheme is quite simple and clear – the absence of potential clients leads to a lack of sales, company, or firm development.
To obtain a certain number of clients, it is necessary to perform regular work on the site, which consists of attracting traffic. By deciding to buy web traffic cheap, you can save your own money and thereby achieve the goals of promoting your internet resource.
What Is Internet Portal Traffic?
Traffic is considered the total number of visits to a site by users. To determine the site’s popularity, it is impossible to do without constant analysis of such visits, which should be carried out over a specific period of time. In most cases, the frequency of checks is measured in weeks, months, or half-years.
The obtained indicators provide answers to the most relevant and significant questions:
- Are the products/services offered on the page interesting?
- Is the site interface convenient for users?
- Is the proposed content interesting to visitors?
Simply put, traffic can be viewed as the interest of the target audience (TA) in a specific internet portal, service, or product, which directly depends on the future profit of the company or organization.
In the process of working with the site, one should remember not only about the main types of traffic but also not forget about various traffic channels – from where the largest number of users come.
Regular Traffic Analysis: Main Reasons
Popularizing any internet resource is impossible without careful traffic analysis. But not all site owners fully understand why and for what purpose this should be done?
The following common reasons for analysis are highlighted:
- The ability to understand visitor behavior and mood – what products interest them, on which pages they spend the most time, at what stage purchases of goods/services are made.
- The ability to “overtake” one’s own competitors and become an undisputed leader in their field. Using the proposed analytics tools, it will be easy to find out from where the main percentage of traffic comes to the internet portals of various competitors (direct, indirect).
- The ability to assess the effectiveness of the marketing plan. It is necessary to understand which traffic attraction channels deserve special attention and rational investment.
- The ability to timely notice any technical failures on the portal. Most often, a problem can be “indicated” by too high a percentage of bounces when users close the page and leave the website.
Obtaining the necessary data on all the above points allows for the competent formation of a specific business goal. Timely response to problems and quick reactions will help optimize one’s own internet resource. All this guarantees an increase in the initial income.
Write and Win: Participate in Creative writing Contest & International Essay Contest and win fabulous prizes.
