From Canada to the world, Drake has been an inspiration for many. Starting his career as a rapper he made his place at the top. Not only in music but also in fashion by introducing his brand “OVO” It followed the name of his own founded record label OVO Sound in 2012. Drake is always a cool and fashionable celebrity, with his style he has influenced his fans to a great extent. Just like his sold-out concerts and chart-topping hits, his fashion brand has also fascinated the world.
In this blog, you will get to read the top 5 unique facts about Drake’s brand OVO that you probably don’t know.
Fact no. 1
OVO has been an interesting brand with an origin story that says October’s Very Own is a cultural movement that has risen up from Toronto’s music scenario. Drake is behind this idea and the name itself describes the musician’s birthday month and its ownership. This way he could make his hometown shine bright in the industry.
Not only has Drake paid tribute to his late friend Oliver through the owl logo as the symbol of the brand. With this brand, Drake has brought so many perspectives and tributes showing his true self that is very considerate of his roots and people he knows. The brand has expanded beyond music and has become a lifestyle and high-end fashion brand.
Fact no. 2
OVO has not been a fashion brand from the start. Drake started it as OVO Sound for his labels creating his own OVO Empire and shaping it for R&B and hip-hop. It has launched many artists supporting them in their careers and showcasing their talent to the world. Under this label, artists got their careers kick-started. Such as;
- PARTYNEXTDOOR
- The Weekend
- WizKid
- Popcaan
- NAV
There was an OVO sound Radio show that made a strong impact, it showed new music airing on Apple Music. In this music industry, it solidified the label’s stance to make new artists emerge and make their place through this platform.
Fact no. 3
OVO is a brand that is talked about everywhere in the fashion industry especially when comes to the streetwear scenario. The iconic owl logo and the mixture of urban style, luxuriousness, and classiness appeal to consumers to the extent that they consider having a piece of this apparel a must-have for them.
This has done so many collaborations with well-known brands like Nike and Jordan Brand. Many limited-edition collections came into existence because of these interactions with brands which were the best thing to happen for fashion enthusiasts, music lovers, and sneakerheads.
OVO clothing includes:
- Hoodies
- T-shirts
- Hats
- Accessories
Celebrities, athletes, and fashion influencers love this brand and everything is seen on them be it the kentucky ovo jacket worn in sports as they carry this luxury apparel especially when they have to showcase their street style and fashion sense. It appeals to a diverse audience with its comfortable and stylish wear.
Fact no. 4
OVO Fest is held as an annual music festival where music is celebrated in Canada. This event is packed with stars from all around the world. This is a highly anticipated event and everyone waits for this every year. No matter well-known artists or merging ones everyone joins hands here. Some memorable moments and performances became famous like:
- Drake’s headline sets are always highly anticipated and he always gives an unforgettable performance.
- A-list collaborations give the audience the surprise elements also the guest appearances make it even unforgettable.
- Emerging Talents with launching careers, musicians who perform gain recognition through their performances.
This event enjoys international attention and recognition and brings benefits to both the artists and the local community. This has inspired other events as well.
Fact no. 5
OVO is not just a brand but represents a cultural movement with its aesthetics belonging to music and art, it possesses a way of life. With this apparel, you not only get the luxury but also the attitude of high-end fashion. This brand empowers individuality and has become a symbol of sophisticated yet cool style you can carry anywhere representing your own self.
The customers are very loyal to the brand just like the pink palm puff hoodie fans as they find the OVO lifestyle capturing the value of success and bringing the community together. The people of Toronto can showcase their unity and shared identity through this brand.
Final Remarks:
OVO is a cultural influence, through this brand it has inspired many other brands to pursue the same and be on the global map utilizing their culture and demonstrating their entity. This brand has influenced trends, changing the streetwear game. As the followers of Drake love his fashion sense they trust his brand to bring the same identity and attitude through each style of clothing and accessories.
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