Instagram is one of the most versatile and content-rich platforms that allows creators to post a wide range of content for different audiences. Lifestyle bloggers can utilize Instagram to showcase their content, earn fame, promote their brand, collaborate with popular creators and earn money. From entertainment seekers to information searchers, it boasts an audience of every segment and demographic. However, Instagram is also a saturated and highly competitive platform that requires you to post unique content every time to stand out. As a lifestyle blogger, it’s difficult to choose which content to post to engage your audience, offer something new and gain maximum engagement.
Lifestyle is a highly versatile niche, with content that extends beyond the popular options. From day-in-your-life and productivity tips to scripted short videos and opinions on different topics, there is a plethora of content. In this blog, we will share the top 12 amazing content ideas for lifestyle bloggers to add versatility to their feeds and bring maximum engagement.
Morning Routine
Create short reels or a series of photos to showcase your morning routine. It can include everything from waking up, hydration, skincare routine, favorite breakfast, morning habits, workout routine, getting ready, planning your day, and traveling. Make sure to provide routines that work for you and avoid overly staged or exaggerated portrayals, as authenticity is the most important aspect of lifestyle content.
Productivity Tips
Every person wants to be highly productive and efficient in their life, which makes productivity tips a great content idea for lifestyle bloggers. Share in-depth details and tips on how people can remain productive throughout the day. Include clips that showcase setting clear goals, prioritizing tasks, blocking time, breaking tasks into small parts, minimizing distractions, taking regular breaks, etc.
Day in the Life Reel
People love to know more about the personal lives of their favorite creators – what they do in their daily life. A Day in the Life is an exciting content idea to connect with your audience on a personal level and boost engagement. Share a reel capturing various moments of your whole day. This can include morning routine, work/study session, traveling time, break time, afternoon activities, meeting with friends, workout routine, and nighttime routine.
Self-Care Routine
The importance of self-care is highlighted more than ever before now; therefore, you can share your self-care routine with your audience. Today, people are talking more and more about mental health, meditation, self-care, well-being, etc., therefore providing information on such topics is a great content idea. Create content guides, help books and posts on how to reduce stress, practice skincare, follow mindfulness, eat healthy, practice meditation, write a journal, etc.
Outfit of the Day (OOTD)
Post-normal videos or photos of your daily outfits, whether formal or casual, especially if you have good fashion sense. Your followers may copy your style, which can boost your content’s reach and engagement to a wider audience. Make sure to include details about the brand and where you got each item and integrate shopping tags if possible. If you have a fashion or lifestyle blog, you can even embed Instagram feed to bring more audience to your Instagram.
Favorite Recipes
Food is one of the most popular and loved niches on Instagram, and it caters to a wide range of audiences. If you have a personal interest in food-related content, you can share photos or videos of your go-to meals and favorite food. This includes step-by-step recipes, cooking tutorials, cooking tips, kitchen blunders, mocktail recipes, recipe recreation, etc. Encourage your followers to try your recipes and share their versions to generate UGC content.
Affordable DIY
DIY projects are in high demand nowadays and including them in your content allows you to showcase your creativity and cater to a larger audience. You can share a variety of affordable DIY projects like upcycled planters, customized wall art, repurposed furniture, photo displays, organizer boards, handmade candles, etc. Include what materials you use and showcase a step-by-step process to create such DIY projects.
Behind-the-Scenes
Take your audience behind the camera by showing behind the scenes of your content creation process. Share your setup, content creation process, terms involved, editing process, challenges you face, bloopers, mistakes you make, etc. Add humorous and relatable moments in the video to make it more engaging and entertaining for the audience. Share it with trending audio, relevant captions and hashtags and the right keywords to reach the target audience.
Product Review
If you are a regular shopper, create a series of product reviews where you can create detailed review posts or videos on products you purchase and use. Start as an unboxing video and then share your review after usage. It can include skincare products, clothes, tech gadgets, home essentials, footwear, jewelry, home decoration products, etc. Highlight the pros and cons, quality, and durability of the products and ensure providing honest feedback.
Life Hacks
Everyone wants to make their life simple and easier in some way or another other, and life hacks serve this purpose easily. If you know some useful life hacks, share them with your audience via a reel or carousel. For example, freezing grapes with wine cooling, toothpaste for foggy headlights, DIY phone speaker with a cup, store bed sheets in pillowcases, etc. Moreover, to boost engagement, ask your followers to share their favorite hack in the comment section.
Scripted Videos
Scripted videos are the ideal combination of humor and valuable insights intended to either entertain or inform the audience. They are like a series where people can play the characters and speak their dialogues along with some acting. It can include scripts like the type of friends in group chat, expectation vs reality, life before and after, work-from-home struggles, etc. Such scripted videos can easily hook the audience and, therefore, boost engagement and followers.
Share Your Opinion
Everyone has different opinions on different topics, and for lifestyle bloggers, sharing their opinions is one of the best content ideas. It gives your audience insight into your values, perspective, and personality and fosters engagement. Be it some trending news, controversy, politics, sports, or current events, there are many topics on which you can share your opinion. However, make sure to be respectful and mindful towards other people and their life and religion.
Conclusion
Lifestyle bloggers can post a wide range of content on Instagram to attract the interest of their audience, boost engagement, and increase their number of followers. We have discussed the top 12 content ideas that can add a new flavor to your profile and give your audience something new every time. From morning routine and productivity tips to life hacks, scripted videos and sharing opinions, you can post something different every time. If you have a lifestyle blog also, make sure to embed your feed in your website to offer more value and content.
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