In this fast-paced age of digital media and online marketing campaigns, we often overlook the grassroots advertising strategies that have proven productive for centuries if not centuries.
In the world of OOH Advertising or Out of Home Media the humble sticker has played an important part in many a successful advertising campaign.
Stickers aren’t just for kids. Customers of all ages like to collect and use stickers. Some of the stickers of, say, the skateboarding boom of the late 1980s, or the Garbage Pail Kids, nowadays exchange hands for thousands of dollars on eBay. The hashtag #stickers on Instagram features over one million posts. Stickers are just as popular and quirky as they have always been – perhaps even more so.
Unlike social media posts and online visual media stickers have a tangible value, they last longer, and when strategically placed can reach thousands of potential customers.
So having made the decision to print stickers the good news is they are extremely affordable. Perhaps other than word of mouth stickers is the most affordable form of out-of-home media advertising and should play a part in brand identity and product awareness, especially during the early stages of launching a promoting a new product, brand, or service.
Affordable, fun to design, and immensely brandable, these small pieces of paper or vinyl offer you the chance to go wild creatively and expand your business organically.
Consider using the humble sticker alongside your internet online marketing campaign. There may well be an organic crossover of traffic exposure to both your traditional print marketing such as stickers and your online campaigns or you might find them hitting different demographics entirely.
Benefits of a Sticker Campaign:
Grab Attention –
stickers have a unique opportunity to hold people’s attention when placed in strategic places where the consumer is now expecting to see any kind of advertising. Avoid the placement of stickers in locations that are already plastered with other stickers. Seek quirky and unique locations and always ask for permission before placing your logo or brand advertisement.
Encourage Engagement –
Stickers make great gifts – and feel free to give away stickers with the purchase of goods or as simple freebies. Each time a customer places your sticker on their laptop or phone case they actively promoting your brand.
Stickers are fun and durable –
Stickers make a great free gift that is fun and helps promote your product. The more you share the more exposure your product will receive. Stickers last longer than you may think. Some stickers may last longer than the buildings they are stuck to.
Types of advertising are developing in Australia. Out of Home advertising becomes digital out of home media advertising and print media becomes online digital market content, the humble sticker looks set to continue as one of the most affordable and fun ways to spread the message of your brand identity.
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