If you want to stand out from the majority of people who are creating whiteboard animations to get their ideas across, this step-by-step guide is a great place to start.
Reason
We tend to remember a video message for a longer period compared to a written presentation. A properly presented whiteboard animation is a powerful way to communicate and sell complex concepts crisply and entertainingly. A study shows that including an animated video in your demonstration makes it more likely for a viewer to watch the whole presentation and has the potential to increase the conversion rate of your page by a whopping 80%.
But to stand out from the crowd and prevent your animated video from getting forgotten in some corner of the Internet, you need to have a strategy. Also, using professional softwares to make these animated videos can save a lot of time and effort. The following are eight invaluable steps to keep in mind when creating the perfect whiteboard animation to help you achieve your goals.
1)Focus on adding a compelling and innovative story:
The purpose of an explainer video is futile if the content is not creative and relevant. This is the heart of your video and its importance cannot be stressed enough.
Every script must include a hook, story, and a call to action. Make it as natural and genuine as you can to get the best results. After the script is ready, proof-read it to make improvements and prevent mistakes.
2)Do not deviate from the classic whiteboard style:
Figure out the style of the whiteboard animation but try not to deviate from the classic whiteboard style. The classic style always includes a white background, a drawing hand, and continuous drawing. Although animation themes like glass board and notebook are increasing in popularity, the classic whiteboard with cool animation after-effects still produces the best results.
3)Add relevant characters to make the video personal:
Animated characters make the presentation enjoyable and memorable. Viewers often connect emotionally with a character animation which can increase the chances of getting your idea across effectively.
4)Choose the visuals correctly:
How a viewer sees our video makes an instant difference. Apart from relevant and interesting characters, it is important to have the proper animations in play. The transitions and visuals should not look clunky and awkward. Also, do not miss out on the drawing hand. Research shows that we tend to connect emotionally to others by observing them. The drawing hand can make our presentation more effective and convince people to take action.
5)Sound effects and voice overs:
Sound effects for our animations and a voiceover or background music as the animated video progresses play a part in making it a complete and enjoyable experience for a viewer.
6)Make it emotional and genuine:
How our video makes the viewer feel motivates them to share it with others. A genuine call to action can influence their buying decision. It is therefore important to add a few lines that help our audience truly connect to our product. Apart from this, our whiteboard animation video should also be informative with a touch of entertainment.
7)Add suspense:
After a viewer is hooked, it is important to hold their attention for the rest of the video by adding a bit of suspense and keeping them guessing. We need not overdo this part, but a continuous drawing of interconnected scenes and characters linked to each other will keep our viewers anticipating the future.
8)Previewing the video:
It is important to preview the video to make last-ditch improvements and polish it before sending it out to the world to see. Take the help of family and friends to ask for advice and suggestions on how to improve the viewer experience.
Conclusion
The above-mentioned steps can help you create the perfect whiteboard animation if they are integrated within a video. But it is always smart to use a good whiteboard animation software and consult a professional if you are not already an expert at producing such videos. Their expertise can help you make high quality and productive videos that can improve your brand image. Let us know your thoughts in the comment section if you found this article useful.
