Page 53 - Mousumi: Unbelievable Transformation

Freelancing

The freelance industry has witnessed a paradigm shift in India in the recent
times. It has seen many phases from the era, when there were only a few
numbers of the marketplace, which used to offer assignments through bidding to
an era, where a plethora of platforms, such as Fiverr, freelance, Elance,
Peopleperhour, Upwork, Heliumnetwork, etc. are available to the aspiring
freelancers. Thanks to the digitization and competitions among the companies to
show their online presence, there is a surge in demand of digital marketers.

Content writing is an integral part of digital marketing, which refers to the
creation of content in the form of the web contents, blogs, product descriptions,
promotional texts related to social media activities, and many more.

The surge in demand is also boosted by the Modi Government’s Digital
India Campaign, which aims at encouraging Indians to use the digital platforms
with a vision of turning India into a digitally empowered country. With the
advent of cheap mobile phones and affordable data plans, it is allowing more
people to go online. It is estimated that in future more than 500 million people
over the country will have access to the internet, which would fuel the content
writing industry that would not only be limited to blogging, but it would find sky
like opportunities. Digital marketers are also in demand for various promotional
events let it be inauguration or an election campaign or any types of initiatives.
With a growing dependence on the internet as a source of information, there is
an increasing demand for web contents, translation of exiting informative

♦♦Career Mantra♦♦ Page 52