Page 122 - Mousumi: Unbelievable Transformation

In Search Engine Optimization, content plays a very important role, so the
experts know that how to develop the content, how to use keywords or phrases
in it, what would be the frequency of keywords, how to make the content
engaging and so on. The SEO professional knows everything about it, and they
are experienced, are good decision-maker and problem solver as well as he or
she has the ability to develop relevant and engaging content for the website. The
professionals implement various search engine marketing techniques on the
website to bring the most relevant traffic to the website. The experts know the
importance of internal links or back-links, they know very well that which is the
best locations and the best technique to internal links.
Roles and Responsibilities of an SEO Expert
Here are the roles and responsibilities of an SEO expert:

Roles of an SEO Expert:
• Must know about the two levels of Optimization i.e. On-Page and Off-
Page optimization
• Must be able to manage onsite and offsite optimization project and create a
report based on the performance
• Must know about developing and implementing SEO strategies
• Work under the budget and set the strategies accordingly
• Use the content in the way to increase traffic to the website
• Using the right and effective keywords at the relevant place in the website,
and it is one of an important task of an SEO expert
• Knows about generating traffic which will convert them into leads and
leads into sales.
Responsibilities of an SEO expert: An SEO expert plays a very important role
in the marketing area.
• Execute the tests, collect, and analyze the data and results, identify the
market trends and analytics to get the maximum ROI in paid search
campaigns
• Expert has to manage the campaign, expenses, estimating the monthly
budget, staying on the budget and reconciling discrepancies
• Perform ongoing keyword discovery, expansion and the optimization of
keywords
• Coordinate with the team to make sure the SEO strategies are followed in
the right way
• Coordinate with the development team to ensure the best practices are
implemented properly
• Research and analyze competitor advertising links
• Develop and implement a link building strategy.

♦♦Career Mantra♦♦ Page 121