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workers contribute to knowledge in the fields of the natural sciences, medical
                             science, computer science, environmental science, and the social sciences.

                             Why research is important
                             Research is important because-
                             1. Research creates new knowledge & understanding.
                             2. Research develops & evaluates concepts, practices & theories.
                             3. Research reduces the chances of making poor or dangerous choices protecting
                               one from false ideas & risky beliefs.
                             4. Basic research leads to applied research in unusual ways.
                             5. Research is a reason or basic seed to love reading, writing, analyzing & sharing
                               valuable information.
                             6. Research is also a good means to understand various issues & increase public
                               awareness.
                             7. Research is crucial to find alternate strategies.

                             One should opt for making his/her career in the research field and contribute to
                             production  management,  personnel  management,  marketing  management,
                             finance management, materials management, general management etc.












                             Who should choose research as a career
                             Research design is a broad & comprehensive action plan or strategy formulated
                             by the researcher for obtaining the answers to the research question. It is logical
                             & systematic planning which constitute important rules & directions for taking
                             specific actions while conducting research.  The qualities required to be a good
                             researcher  needs  to  be  hard-working,  observant  &  focused;  additionally,  good
                             writing  skills,  good  communication  skills,  self-organization,  observation,
                             imagination&  innovation  are  other  qualities  possessed  by  a  good  researcher.
                             Moreover, he should also be an., intellectual thinker, voracious reader & a good
                             listener,  time-manager,  well-behaved  &  well-clad,  expertise  in  the  particular
                             domain, and free from prejudice.

                             ♦♦Career Mantra♦♦                                Page 116
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