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               India.  The  country  has  a  set                Moreover,  the  marketing  agencies
               hierarchy where the fairer the skin              bombard  us  with  advertisements
               the better off the girl is in terms of           like  those  which  Sita  encountered
               making  choices,  receiving  love,               that further reinforces the idea that
               privileges  and  acceptance  in  the             fair  is  lovely  &  dark  is  ugly.  The
               society. While the girl is judged by             brunt  of  body  shaming  is  equally

               her  skin  color,  the  boy‟s  height  is        severe,  if  not  prevalent,  among
               of  prime  importance.  It's  therefore          men. They are constantly criticized
               rare to find the wife taller than her            for  their  bald  heads,  short  height
               husband  in  India.  Thus,  both                 and  weak  build.  Thus,  where  in
               genders  have  to  face  the  social             matrimonial  advertisements  you
               disgust,  most  of  the  time,  on               will find words like "slim" & "fair"
               account  of  those  characteristics              for suitable bride, the word "tall” is
               which  they  never  chose  for                   quite common for suitable groom.
               themselves but inherited from their
               families.                                        A  group  which  is  most vulnerable
                                                                and  a  constant  target  of  body
               One  may  wonder  why  skin  color               shaming  remarks  is  that  of

               matters in a country where people,               adolescents. The constant criticism
               since       ages,       have       been          faced  by  teenagers  of  today,
               predominantly  brown.  To  an                    whether  for  their  body  weight  or
               extent,  we  Indians  have  inherited            shape, forces them to make way for
               this  prejudice  from  our  colonial             dieting or binge eating. No wonder
               masters.  Years  of  subservience  in            the children from a very young age
               the  past  made  us  think  on  their            develop  a  chronic  illness  like
               lines. It left an indelible impression           diabetes      and      suffer      from
               on our minds where whites are the                depression,     anxiety     &     under
               superior followed by others. Thus a              confidence.  The  future  of  the
               question  arises,  are  we  truly                country appears bleak when looked
               independent or our independence is               at from this perspective.
               a sham? We are free but still bound
               by  the  chains  of  discrimination              So, how to deal with body shaming?

               based on caste, class, color, gender,            One certainly cannot sew the mouth
               religion etc.                                    of  narrow-minded  and  insensitive
                                                                people.  What  then?  The  solution  is
               However we too are equally, if not               ACCEPTANCE.  One  needs  to
               more,  to  be  blamed  for  this                 accept one‟s body. The logic behind
               prejudice. A woman would worship                 is  simple  and  clear.  If  one  cannot
               Goddess Kali but still would want                love and value one's own body, then
               her daughter-in-law to be fair. This             how one could expect others to take
               is  a  classic  example  of  double              a  different  route. Both  Sita  and her
               standards that exists in our society.            father  resigned  to  the  set  social




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