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                     HOW TO DEAL WITH BODY SHAMING?



                                                  By Riddhi Joshi

































                                                                so  blatantly  can  body  shame  Sita,
                                                                will  his  perspective  change  after
               Sita,  a  call  center  employee,                marriage? It all comes down to the

                                                                basic question- Does the skin color
               stares  at  a  hoarding  while  waiting
               for her bus. The hoarding displayed              of  an  individual  determine  a
               an advertisement of Fair & Lovely                person's  worth?  Yes,  it  does.  Sita
               body  lotion.  This  advertisement               thinks  so.  She  weeps,  curses

               brought in her mind the scene that               herself, criticizes God for coloring
               happened  last  week  wherein  she               her wrong and thinks that the car as
               was  rejected  by  the  boy  and  his            compensation  is  justified  as  she is
               parents  for  marriage.  The  reason             defective?  With  these  thoughts  in
               stated was her dark skin color. The              her  mind,  Sita  takes  the  bus  and
               marriage  proposal  was  saved  only             resigns to her fate.
               when Sita's father agreed to 'gift' a            The     dictionary     defines     body
               four  wheeler  to  the  groom.  At               shaming  as  the  act  of  making
               present,  Sita,  still  staring  at  the         critical  or  mocking  comments  and
               hoarding  wonders  -  Whether  her               humiliating someone with regard to
               marriage  is  some  sort  of  a  deal            his/her  physical  characteristics.
               where  she  being  a  substandard                While this prejudice exists all over
               product  is  compensated  as  per  the           the  world,  one  of  its  kinds,  color
               wishes of the customer? If the man               shaming  is  particularly  severe  in




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