Page 30 - Mousumi: Unbelievable Transformation

● Proven ability to identify and develop new sales opportunities.
● Business and marketing Skills.
● Willing to work in a fast-paced entrepreneurial environment.
● High energy, highly motivated, driven and self-starting individual.

Working profile
● Should be able to make cold calls.
● Secure meetings with decision makers at target accounts by executing
campaigns using the phone, email marketing, Linked In and other networks.
● Research, source, make initial contact (email marketing, social media
marketing, etc.), and accurately qualify the prospect and establish needs.
● Work closely with the Marketing team to creatively develop campaigns and
plan activities to generate high-quality leads.
● Conduct targeted sales calls (cold calling) in order to gain key customer
information, promote services and close the lead.
Employment options in the companies
Almost every company needs the Business Development
Executive/Manager/Consultant, whether it is a big company, small or mid-sized
companies. Some of the companies include Thermo Fisher Scientific, Oyo,
Verizon, Amazon, Cisco, Dell, Apple, Gainsight, ClientCurve and many more.

How is database creation important for Business Development?
Maybe many people are not aware of Database Marketing or database creation; it
is as important as sales. Yes, Database marketing is a form of direct marketing. It
involves collecting customer data like names, addresses, emails, phone numbers,
customer support tickets, and other relevant details that are required to create
the database. So once the database is created, then the Business Development
professionals are ready to pitch the key contacts because they have all the details
at a single place, which makes their work easy and simple. In the database
creation, the information is then analyzed and used to create a personalized
experience for each customer or to attract potential customers. Database
marketing takes that strategy a step further by seeking to understand how
customers want to be marketed to, and then applying those insights to fulfill the
customers’ need via the best channel. To create any database, it is important to
collect all the requirements from the clients like which industry they want to
target, what size of companies they want, Geo of the key contacts and more, and
on the basis of all such requirements, a database is created. Then it goes to the
Business Development professional to pitch the key contacts to convert them in
the potential customers and enhance the business efficiently.

Vaishali Rawat

Business Development Consultant

♦♦Career Mantra♦♦ Page 29