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Reconnoitring The Impact Of Covid- 19.
Accentuating Its Implications On
Brands And Consumers Behavioural
Outcomes
By SAUBHAGYA BHALLA
With the global recession, it is quite
evident that marketing and consumer
behaviour are going to transform
substantially. According to Harvard
Business Review (2020),
approximately a quarter of brands
have seized their paid marketing
communications for the year as it is a
very crucial time to promote the
products and services. It implies that
during this exacerbate scenario, it is
“Brands must corroborate its quite ambiguous for the brands to
existence and preponderance to make the communication strategies.
consumers through actively
engaging themselves in providing
best possible consumer services CHALLENGES FOR THE
and turning consumers into brand BRANDS
evangelist” (Saubhagya Bhalla)
The pandemic outbreak has brought a
huge challenge for the marketers and
brands as it is difficult to provide the
Covid-19 has impacted the global
impeccable quality of services to the
economy unprecedentedly. The
consumers. The feedback to
global financial structure has been
consumer queries or the complaint
shaken with a big blow to all the
substantial sectors which are the handling system, everything has
become a challenge for the brand.
backbone of an economy. A recent
analysis conducted by the UN Consumers want the brand to give
Department of Economic and Social them assurance that brands are going
Affairs (DESA) has stated that to support them in this period. They
COVID-19 pandemic is hugely want to have the detailed information
impacting the supply chain logistics reading the accessibility of products
and global trade. and services. Because of social
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